London alt-pop group The Itch release their debut LP on April 10th via Fiction + I OH YOU. On "It's The Hope That Kills You", Simon Tyrie & Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie-rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism.